Growth of Heritage and Cultural Industry in the UK

Growth of Heritage and Cultural Industry in the UK Cultural heritage refers to the heritage sites that describe the unique culture of a society as well as in some cases it also refers to the culture of the whole nation. The UK is very rich with its heritage sites. Well, most of the heritage sites are man-made but there are some heritage sites that are natural such as wildlife, natural landscape, woodland, national parks and so on. Well, in the UK most of the attractive man-made heritage sites are_ British museum, Royal Academy of Arts, and in the UK there are lots of heritage historical buildings, monuments, a sculpture that make the heritage sites of UK rich. Different types of people come to visit these place such as_ students, researchers, tourists with family and so on. All of them have their own purpose to come here. Well, cultural and heritage sites in the UK play very significant role in the economic growth of UK. As the tourists number is increasing day by day the earnings from this sector also increase day by day. And that also increases the overall GDP of UK as well as increase the standard of living. The cultural and heritage sites are preserved by the government for the purpose of knowing people about their glorious history as well as culture. And the people only come to visit here when there will need it or they feel that they will get some benefit from the site if they visit. And if the people will not come to the purpose will not be fulfilled. For this reason, the responsible authority should give the proper benefit to the tourist so that they will come to visit the place and leave the place with huge satisfaction. P1.1 Analyze the growth and heritage of the heritage and cultural industry with special reference to the UK Heritage: Heritage is the tradition and legacy that is come from the past to the present. Well, heritage sites refer to that kind of place where the history was created. The legacy comes and the people still remember it as a part of the tradition. The government of a country preserves those heritage sites to let their citizens as well as rest of the world know their history and pride. Attractions: The UK is very rich with its heritage sites. Well, most of the heritage sites are man-made but there are some heritage sites that are natural such as wildlife, natural landscape, woodland, national parks and so on (Andrà ©s, 2013). Well, in the UK most of the attractive man-made heritage sites are_ British museum, Royal Academy of Arts, and in the UK there are lots of heritage historical buildings, monuments, a sculpture that make the heritage sites of UK rich. Cultural heritage: Culture is the moral belief, lifestyle, ritual of a specific society. The legacy comes and the people still remember it as a part of the tradition (Apostolakis and Jaffry, 2007). The government of a country preserves those heritage sites to let their citizens as well as rest of the world know their history and pride. Heritage is the tradition and legacy that is come from the past to the present. Cultural heritage refers to the heritage sites that describe the unique culture of a society as well as in some cases it also refers to the culture of the whole nation. The growth of heritage and cultural industry in the UK: The interest of people toward the cultural and heritage sites is increasing day by day because of the unique feature of those sites. In past days the heritage sites were not much popular, only the people came to visits those sites, who actually needed the information from those sites. But due to the advance technology and increasing awareness of people heritage sites is become is most attractive tourist place (Agapiou, Lysandrou, and Hadjimitsis, 2016). Different kinds of people from different countries are come to visit this sites. The increased number of tourist brings money with them and their money directly contributes to the national GDP of UK. Different types of people come to visit these place such as_ students, researchers, tourists with family and so on. All of them have their own purpose to come here. Well, cultural and heritage sites in the UK play very significant role in the economic growth of UK. The heritage and cultural sites earning are 5.17 Billion barring the domestic tourists and including domestic tourists, the procuring are 16.05 billion. Furthermore, it likewise appears through the social and legacy site 252704 individuals are getting to Employment including the characteristic legacy. IN UK the appearance for the heritage and cultural site 194.83 million of individuals. As the tourists number is increasing day by day the earnings from this sector also increase day by day. And that also increases the overall GDP of UK as well as increase the standard of living. P1.2 Discuss potential conflicts in the conservation of heritage and cultural resources referring to the case studies. For this task, a case study is given, and the case study describes the city of Lhasa, Well as Lhasa is already developed with the cultural and heritage sites. The Chinese government recently thinks about the development in this city. The government wants to build theme parks in Lhasa as well as he also wants to build a hotel for the tourist who will come to visit the city. Based on the development different conflicts arise and this is described in this following report. Potential Conflicts of interests Reason of Conflicts of interests, based on the case study of Lhasa, Tibet The case study describes that the Chinese government recently think about the development in this city. The government wants to build theme parks in Lhasa as well as he also wants to build a hotel for the tourist who will come to visit the city (Wang, 2015). The criteria of development are very large. Well as Lhasa is already developed with the cultural and heritage sites. The hotel will contain 1000 rooms and it will be very luxurious. Well, it is true that if the development takes place various tourists will come to visit the city. The activity that is taken by the Chinese government is great. In any case, there is some issue with each activity. The potential clash emerges among the distinctive partner who is included with the advancement (Bowitz and Ibenholt, 2009). Despite the fact that the activity will convey more travelers to the nation, the improvement will cost such a variety of things. The advancement can hurt the indigenous habitat of this range and additionally the proprietors of the other private legacy locales imagine that if the amusement parks will create they may lose their vacationer. The nearby individuals imagine that if the advancement is getting so much high that may endure them with parcel more things, for example, expanding the swarming, there is a possibility of blunder, and in addition, there is additionally a shot for harmed the conveying limit of these destinations. Well, whatever the thing is, each improvement has advantages and disadvantages. Now and then the improvement brings bliss for somebody and then again, the same advancement brings wretchedness for the other one. Therefore, the creator needs to test the ramifications of the improvement before beginning the advancement (Vallega, 2003). As the time develops every one of the general population is included in the tourism business. Presently a days everyone of the families has a portion of the empty once per year and every one of the general population will go in consistently. For this kind of examination, there are one thing is certain that is we as a whole impacting the tourism business. At the point when the lions share of individuals picked in one nation then the economy of this nation increment and the nation will be financially dissolvable. So the Chinese need to test the ramifications of the advancement and after that, the administration ought to step up with regards to the genuine i mprovement. P2.1 Assess the purpose of heritage and cultural attractions in meeting the needs of the different customers The cultural and heritage sites are preserved by the government for the purpose of knowing people about their glorious history as well as culture. And the people only come to visit here when there will need it or they feel that they will get some benefit from the site if they visit. And if the people will not come to the purpose will not be fulfilled. For this reason, the responsible authority should give the proper benefit to the tourist so that they will come to visit the place and leave the place with huge satisfaction. Heritage and cultural attractions of British museum: The British museum is the national museum of UK and it is dedicated to the history of the country, the culture of the country, the human history, and legacy of the country. It also contains the cultural and art and preserves it for the next generation (UÄÅ ¸uryol and KulakoÄÅ ¸lu, 2013). It was built in 1753 but it was opened publicly in 1759. It contains and preserves almost 8 million of works in different criteria. British museum also preserves the experiment of scientist and their books that is why this destination is so much attractive for the researchers. In here there are several types of tourist come to visit, some of them are students, some of them are scientists, some of them are researchers, and some of them are the common people visiting with their family. Well, they all have their purposes to visit. Students are come here to visit as they can learn so much from here, the researchers come here to get the information that is necessary for their researcher, scienti sts come here to visit and experience the previous works, and common people are actually come here to visit such historical sites with their family and they also interested in the history of this site. Well, as a different tourist has different interests, the management should ensure that all of the different interests can fulfil by the historical sight. So that the tourist and leave the place happily. Heritage and cultural attractions of Royal Academy of Arts: Royal academy of Arts is also most attractive heritage sights which are able to get the attention of people toward it. This site is dedicated to delivering the culture of this country as well as arts through different programs such as_ exhibitions, arranging events, seminars, campaigns etc. Different types of people are come to visit this place, some of them are students, some of them are scientists, some of them are researchers, and some of them are the common people visiting with their family (Severo and Venturini, 2015). Well, they all have their purposes to visit. Students are come here to visit as they can learn so much from here, the researchers come here to get the information that is necessary for their researcher, scientists come here to visit and experience the previous works, and common people are actually come here to visit such historical sites with their family and they also interested in the history of this site. Royal Academy of Arts delivers the history, pride, and h onor of the country through different culture, art and so on. To meet the need of its customer the organization should have to deliver the attraction according to the customers need. P3.1 Evaluate the Impact of different types of ownership on the management of heritage and cultural sites The management of cultural and heritage sites vary according to its ownership styles. In the UK there are lots of cultural and heritage sites are available and their ownership style also varies. Most of the cultural sites are owned by the government of UK, but there are some other heritage sites that are managed privately. And some of the cultural and heritage sites are managed by the joint public-private partnership. The impact of these different types of ownership styles on the management of the cultural and heritage sites are discussed below. Public Ownership Under public ownership, the management is controlled and monitored by the government of that country (Sanna, Atzeni and Spanu, 2008). In the UK the management of the British museum is controlled by the government of that country. IT is the national museum of UK and it is dedicated to the history of the country, the culture of the country, the human history, and legacy of the country. It also contains the cultural and art and preserves it for the next generation. It was built in 1753 but it was opened publicly in 1759. It contains and preserves almost 8 million of works in different criteria. British museum also preserves the experiment of scientist and their books that is why this destination is so much attractive for the researchers. In here there are several types of tourist come to visit, some of them are students, some of them are scientists, some of them are researchers, and some of them are the common people visiting with their family. The overall management of British Museum i s controlled by the government of UK as it is a national asset of UK. Private or commercial Ownership Under private ownership, the management of the sites as well as the overall control of those sites is controlled privately. There are various cultural and heritage sites are available in the UK that is controlled under private ownership. British Academy of Arts is one of the best examples of Private ownership. Royal academy of Arts is also most attractive heritage sights which are able to get the attention of people toward it (Rugani et al., 2011). This site is dedicated to delivering the culture of this country as well as arts through different programs such as_ exhibitions, arranging events, seminars, campaigns etc. Royal Academy of Arts delivers the history, pride, and honor of the country through different culture, art and so on. To meet the need of its customer the organization should have to deliver the attraction according to the customers need. Though it is controlled by the private ownership the owner should follow the rules and regulation that are imposed by the government. P3.2 Roles and responsibilities of organizations in the heritage and cultural industry As the heritage and cultural sites are managed by various ownership styles, each and every organization has to play some roles and responsibilities to manage the cultural and heritage sites. There are several types of tourist come to visit cultural and heritage sites, some of them are students, some of them are scientists, some of them are researchers, and some of them are the common people visiting with their family (Pinder and Vallega, 2003). Well, they all have their purposes to visit. Students are come here to visit as they can learn so much from here, the researchers come here to get the information that is necessary for their researcher, scientists come here to visit and experience the previous works, and common people are actually come here to visit such historical sites with their family and they also interested in the history of this site. Well, as a different tourist has different interests, the management should ensure that all of the different interests can fulfil by the historical sight. So that the tourist and leave the place happily. Cause they are the health of that organizations. If the tourist will not come then there will be no purpose for keeping these types of sites (Marrion, 2016). Well, for that the management of that organization should have to promote the destinations and they also have to provide those facilities that the tourists of these potential sights are seeking. Well, the management of this type of organization also responsible for keeping every important work within this organization as the national property. P4.1 Evaluate methods and media used for interpretation within the heritage and cultural industry for tourists. Cultural and heritage sites are becoming most popular places for a visit for the tourist in present days. From our college recently we took a tour to two most popular cultural and heritage sites of UK, one is British museum and another is Royal Academy of Arts (MacKinnon, 2014). Well, the management of those sites is actually responsible for the promotion of those sites. Different tourist has different interests, the management should ensure that all of the different interests can fulfil by the historical sight. So that the tourist and leave the place happily. Cause they are the health of that organizations. If the tourist will not come then there will be no purpose for keeping these types of sites (Khakzad and Van Balen, 2012). Well, for that the management of that organization should have to promote the destinations and they also have to provide those facilities that the tourists of these potential sights are seeking. Under public ownership, the management is controlled and monitor ed by the government of that country. In the UK the management of the British museum is controlled by the government of that country. IT is the national museum of UK and it is dedicated to the history of the country, the culture of the country, the human history, and legacy of the country. It also contains the cultural and art and preserves it for the next generation. Under private ownership, the management of the sites as well as the overall control of those sites is controlled privately. There are various cultural and heritage sites are available in the UK that is controlled under private ownership. British Academy of Arts is one of the best examples of Private ownership (Kahl, 2015). Royal Academy of Arts delivers the history, pride, and honor of the country through different culture, art and so on. As the tourists number is increasing day by day the earnings from this sector also increase day by day. And that also increases the overall GDP of UK as well as increase the standard of living. So the management of this organization has to promote these destinations to the potential tourists by using various media and most popular Medias are_ social networking sites, websites, web page, campaigns, the internet, television and so on. The UK is very rich with its heritage sites. Well, most of the heritage sites are man-made but there are some heritage sites that are natural such as wildlife, natural landscape, woodland, national parks and so on. Well, in the UK most of the attractive man-made heritage sites are_ British museum, Royal Academy of Arts, and in the UK there are lots of heritage historical buildings, monuments, a sculpture that make the heritage sites of UK rich. The management of cultural and heritage sites vary according to its ownership styles. In the UK there are lots of cultural and heritage sites are available and their ownership style also varies. Most of the cultural sites are owned by the government of UK, but there are some other heritage sites that are managed privately. And some of the cultural and heritage sites are managed by the joint public-private partnership. The management should ensure that all of the different interests can fulfil by the historical sight. So that the tourist and l eave the place happily. Cause they are the health of that organizations. If the tourist will not come then there will be no purpose for keeping these types of sites. For this reason, the responsible authority should give the proper benefit to the tourist so that they will come to visit the place and leave the place with huge satisfaction. References Agapiou, A., Lysandrou, V. and Hadjimitsis, D. (2016). The Cyprus coastal heritage landscapes within Marine Spatial Planning process. Journal of Cultural Heritage. Andrà ©s, M. (2013). Resources online in Conservation and Restoration of Cultural Heritage. Estudos de Conservaà §Ãƒ £o e Restauro, 1(2). Apostolakis, A. and Jaffry, S. (2007). The effect of cultural capital on the probability to visit cultural heritage attractions. International Journal of Tourism Policy, 1(1), p.17. Bowitz, E. and Ibenholt, K. (2009). Economic impacts of cultural heritage Research and perspectives. Journal of Cultural Heritage, 10(1), pp.1-8. Kahl, C. (2015). Ethnic and minority cultures as tourist attractions. Journal of Heritage Tourism, 11(2), pp.203-204. Khakzad, S. and Van Balen, K. (2012). Complications and Effectiveness ofIn SituPreservation Methods for Underwater Cultural Heritage Sites. Conservation and Management of Archaeological Sites, 14(1-4), pp.469-478. MacKinnon, R. (2014). Heritage Conservation, UNESCO and Intangible Cultural Heritage in Eastern Canada. Ethnology, 36(1), p.383. Marrion, C. (2016). More effectively addressing fire/disaster challenges to protect our cultural heritage. Journal of Cultural Heritage, 20, pp.746-749. Pinder, D. and Vallega, A. (2003). Coastal cultural heritage and sustainable development: an introduction. Journal of Cultural Heritage, 4(1), pp.3-4. Rugani, B., Pulselli, R., Niccolucci, V. and Bastianoni, S. (2011). Environmental performance of a XIV Century water management system: An energy evaluation of cultural heritage. Resources, Conservation and Recycling, 56(1), pp.117-125. Sanna, U., Atzeni, C. and Spanu, N. (2008). A fuzzy number ranking in project selection for cultural heritage sites. Journal of Cultural Heritage, 9(3), pp.311-316. Severo, M. and Venturini, T. (2015). Intangible cultural heritage webs: Comparing national networks with digital methods. New Media Society, 18(8), pp.1616-1635. UÄÅ ¸uryol, M. and KulakoÄÅ ¸lu, F. (2013). A preliminary study for the characterization of Kà ¼ltepes adobe soils with the purpose of providing data for conservation and archaeology. Journal of Cultural Heritage, 14(3), pp.e117-e124. Vallega, A. (2003). The coastal cultural heritage facing coastal management. Journal of Cultural Heritage, 4(1), pp.5-24. Wang, J. (2015). Flood risk maps to cultural heritage: Measures and process. Journal of Cultural Heritage, 16 (2), pp.210-220.

Heroism in Ayn Rands The Fountainhead Essay -- Ayn Rand Fountainhead

Heroism in The Fountainhead  Ã‚         The Fountainhead is a story about heroism. The novel is a triumphant cry of protest against all those who insist that life is about mediocrity. That man is destined to suffer. The greatness of The Fountainhead lies in its ability to inspire hope and confidence in its readers, to show how much is possible. For more than fifty years now, people all over the world have been looking towards this great book for support and sanction, for encouragement and hope, for ideas and answers. The Fountainhead applauds strength and greatness in human spirit, giving its readers a hero they can admire, respect, idolize and love. Howard Roark -- the hero, the ideal man, the human being. When Roark said in the courtroom, "Independence is the only gauge of human virtue and value, what a man is and makes of himself, not what he has or hasn't for others", he summarized the whole philosophy in these handful of words. To Roark, independence meant everything. From this one value of his arose all his other values and qualities. To him, there was no substitute and no alternative to independence. He held no authority above the judgement of his mind, he held no one higher than himself. Roark felt a fundamental indifference towards others -- he cared two hoots about what the world thought of him. The people Roark chose as friends and comrades all shared this basic quality - independence. His teacher, Henry Cameron, was a fiercely independent man. So were Steven Mallory, Austen Heller, Mike Donnigan and Gail Wynand. Roark's only hallmark of a man was his independence, or the lack of it. His 'enemies', the men who hated Roark, yet recognised his greatness, were all dependents and parasites. Peter Keating thirsted... ...ife as Keating and Toohey saw it. A choice between life as it "ought to be" and life as it is. The Fountainhead is more than a story about heroism. It is a story about a way of life. It will continue to be the most inspiring book of all times and will continue to hit readers with its immortal philosophy and tremendous courage. It will continue to offer answers. The choice is ours. Works Cited and Consulted Berliner, Michael S., ed. Letters of Ayn Rand. By Ayn Rand. New York: Dutton, 1995. Maslow, A.H. (1968) Toward a Psychology of Being. New York: Van Nostrand. Peikoff, Leonard. The Philosophy of Objectivism, A Brief Summary. Stein and Day, 1982. Rand, Ayn. The Fountainhead. New York: Plume, 1994. Rogers, C.R. (1980) A Way of Being. Boston: Houghton Mifflin Walker, Jeff. The Ayn Rand Cult. Carus Publishing Company, 1999      

Microeconomics Project Essay

An overview Facebook was realized on February 4, 2004 by an American computer programmer and Internet entrepreneur- Mark Elliot Zuckerberg. Facebook has said it will be valued at up to $96bn ( £59bn) when it sells shares to investors this month in a record-breaking flotation. The first investment from Peter Thiel was $500,000 into Facebook. Facebook has minted four billionaires: Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin and Sean Parker. The 27-year-old Zuckerberg’s net worth was estimated at $17.5bn on the 2011 Forbes list of the wealthiest Americans. Moskovitz had a net worth of $3.5bn but pipped Zuckerberg for the title of world’s youngest billionaire, being eight days younger. The Brazilian-born Saverin, who left Facebook early on after a falling-out with Zuckerberg, had a net worth of $2bn. Parker, the Napster co-founder who briefly served as Facebook’s president, had a net worth of $2.1bn On November 15, 2010, Facebook announced it had acquired the domain name fb.com from the American Farm Bureau Federation for an undisclosed amount. On January 11, 2011, the Farm Bureau disclosed $8.5 million in â€Å"domain sales income†, making the acquisition of FB.com one of the ten highest domain sales in history Nowadays, 1 in every 13 people on earth uses Facebook, more than 900m active users, with over 250 million of them who log in every day. The average user has about 130 friends, but that has expanded in. The core 18-24 year old segment is now growing the fastest at 74% year on year. Almost 72% of all US internet users are on now Facebook, while 70% of the entire user base is located outside of the US. (Source: Facebook) At the beginning, Facebook has 1 million users. In 2008, it increased to 100 million. In 2010 the number of users reached 400 million and up to 500 million within 5 months. Google- a web search engine, it is the company’s most popular service. It began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. Technology is enhancing us as human beings and the integrating of artificial intelligence is slowly being weaved and embedded into our activities and habits almost without us noticing. This reliance that is permeating our day to day existence even extends to a reported 60% plus of all buying decisions now starting with a Google search as we start our research online rather than walk the shop aisles and asking sales attendants questions. The first funding of $100,000 for Google was provided by Andy Bechtolsheim the co-founder of Sun Microsystems. Google’s initial public offering (IPO) took place five years later on August 19, 2004. The stock’s performance after the IPO went well, with shares hitting $700 for the first time on October 31, 2007. primarily because of strong sales and earnings in the online advertising market. In 2004: Gmail launched, Google IPO 8 billion pages indexed. They acquired YouTube in 2006 for $1.65 billion. Android was announced in 2007 and Google Chrome was launched in 2008. The 3 charts show the Revenue, Income and number of Employee in two companies. RIVAL PRODUCTION The big question is given, why a search engine like Google to be afraid of Facebook, a social network when the field of activities of these two different companies as far as they seem completely can live peacefully. Google is famous for its searching services, the key point lead to the huge success of Google. It links to billions of Web pages, so users can easily obtain the information they want through the keywords and the operators. Google also uses its search technology for many other search services, including Image Search (photos), Google News, interactive community Google Groups, Google Maps. They also launched variety kinds of services such as Gmail, Google Earth, Google Docs, Picasa, Google Desktop, Google talk, Google Chrome, Google Translate and Android. Facebook is a social networking website for free access with more than 600 million members worldwide with hundreds of millions of activities that occur every day. The amount of data produced in a day of Facebook occupies a huge part of Internet data. Users can communicate with others, make friends, send messages and update their personal profile. Facebook has several features that users can interact such as Wall, Pokes, Photos, Status, Tag (feature of imaging applications), Facebook Notes, Facebook Username, Facebook Messages, Voice Calls, Video Calling, Facebook Subscribe. Looking closely, using the Internet for social purpose has been increasing over the years. More and more people spend longer hours of socializing than browsing so the use of the internet had tilted more on the social side. Facebook has a strong impact to our society. The social circle will suggest what to read, what to check out, where to go to and what to see. These matters may seem not important, but for the business this is such a big deal. As a result, a vast number of companies had recently shifted their focus on socializing, this led to the competition Google versus F acebook. Google is stepping into the Facebook market. Google also has promoted the search function in social network (Social Search) combined between Facebook and search engine Bing with support in 19 languages. Google Social Search helps users to find the appropriate content from the online link on their social network such as websites, blogs, articles and other content created or shared by their friends. Moreover, through many failures of Orkut (social networking and discussion), Google Buzz and Google Wave, in 2010 Google also revealed their plan about new social networking called Google Me to compete Facebook. Google Me combines best features of these social networks having failed before such as allow users check how many visitors clicked, watched, or your missed updates, provide variety kinds of games and application, control the amount of friends who have connected with your friends, stop spreading wide for what was posted. Example, both Orkut and Facebook allow users to delete the share, but this feature of Orkut is much better. This means that if you share a picture for yourself, then you want to delete them, you are allowed to erase that image on your home page, and on top of all other friends.Facebook does not do this,so Google Me is expected as a more attractive version of social networking. In 2011, Google has officially announced the Google+project, a social networking service has the functionality looks very similar to Facebook such as update status, share links and upload photos. Google+allow users to communicate separately for each group. Instead of posting a content update for everyone, Google+ allows users to display that content to the particular group (called a circle), such as classmates, colleagues, family members. Recently, Facebook is actively improving its own search engine. Old founder of the Google Wave, Lars Rasmussen, has joined Facebook, is developing a version of the search engines social networking to develop a new version called â€Å"search engines social networking†. This system will be expected to compete with the search engine of Giant Google in the future. The main purpose of the project is to develop a better search engine that can help brows through the huge amount of content created by users on social networks, as the status updates, articles, video clips and other information. Facebook expects a new email service will help them overtake Google and dominate the social networking world. In 2010, Facebook unveiled the project Titan to compete with Gmail from text messages (SMS), instant messaging (IM), email to Facebook messages. The system will combine messaging via mobile phones, email and chat messages to send to the recipients and they can reply to messages in any way. Facebook uses this project likea special strategy for competition generally on the Internet and particularly on social network. This time, there is notjust the war on email. Facebook seems want to dominate in every field. Facebook is a best place to share photos, surpassing all other services from Flickr, Picasa to Twitter even though its image quality is not high. Facebook members posted 250 million photos per day and this is the function most users use in the social network. Therefore, the Facebook pay billions for the application only works on iPhone and Android also is understandable. Moreover, they also developed a tool Facebook camera similar to Instagram. BUSINESS MODEL To understand why Google and Facebook abominate each other, it is necessary to study their business model. Facebook is now one of the largest social networks while Google is believed as the most powerful searching engine. Each tech titans have been reaping significant success in their domain. However, they both seem have the same main source of revenue is advertising. â€Å"Facebook has 901 million monthly active users (MAUs) as of March 31, 2012, an increase of 33% as compared to 680 million MAUs as of March 31, 2011. And 488 million MAUs used Facebook mobile products in March 2012†-Facebook Amended S1. With great numbers of users, people are deeply impressed by Facebook’s growth. Nevertheless, Google has crossed the 1 billion user mark, while Facebook is not far behind at 900 million — however, users spend a far greater amount of time on Facebook per day, approximately 7 times higher. Top 10 Web Brand for August 2011 (U.S., Total) Rank| Brand| Total Internet Audience(thousand)| Time per Person (hh:mm:ss)| 1| Google | 176,235| 1:47:42| 2| Facebook| 163,163| 7:45:49*| 3| Yahoo| 149,072| 2:12:08| 4| MSN/WindowsLive/Bing| 134,410| 1:43:45| Read as: During August 2011, 176.2 million unique U.S. people visited Google’s websites(Source: Nielsen) In the term of valuation, after the most crucial event of Facebook’s timeline- IPO, going public, Facebook is known being in the position of Google’s 2003. The table below indicates the comparison between Google (GOOG) and Facebook (FB) in different categories such as revenue, revenue growth, operating income and gross margin as they are in the public day. That means for Google, its first quarter is when they were in Q3, while Facebook’s would be Q1 2010 As the table shows, the growth of both companies over the time is almost equivalent as Google 19% and Facebook 16%. If taking into the specific, Google growth rate is arguably more stable than its counterpart social network. The primary reason causing such deviation is that Google was well-established. The following chart will present that point more clearly Source: GOOG data – YCHARTS In comparison, Facebook had a dramatic variable number and especially it was negative in the last quarter, Q9 with -6%.Probably, the company has not decided which its business model is yet (Husky Financial, Facebook vs Google: what you need to know post-IPO). Besides, the other factor affects a volatile Facebook’s development is the dependence in Zynga. There is 15% of Facebook revenue from Zynga (Forbes, By the numbers: Facebook investor checklist). According to the S1, â€Å"If Zynga does not maintain its level of engagement with our users or if we are unable to successfully maintain our relationship with Zynga, our financial results could be harmed†. The crucial income of two companies is generated from advertising. Google have recently proved their Google Adwords comes off well. Thousands of business could buy ads on Google and leads or sales with a proven positive ROI, return on investment. Advertising on Facebook shows much less convincing at this position. The stop in using Facebook’s ads is the forceful example. General Motors Co said on Tuesday (June 22) it will stop advertising on Facebook, even as the social networking website prepares to go public, with a source familiar with the matter saying the automaker had decided Facebook’s ads had little impact on consumers (Reuters). When going to public in 2004, raising just under $2 billion with an initial market cap of le than $25 billion, less than a decade, Google is worth close to 10 times. The IPO gave needed capital to expand their business. This scenario maybe not actually happen to Facebook, according to the previously mention. CONCLUSION A famous Chinese quote â€Å"One mountain cannot have two tigers†. Thus, a social media site or a search engine site will gain a victory? It has not exactly answered yet. However, according to several surveys and analysis in previous parts, Google has more strengthened than Facebook for some reasons: 1. We have many reasons to access Google but only a few reasons to login in Facebook. Most of us go Facebook for chatting , sharing your thoughts , seeing new update , seeing who liked our status, and sharing from our friend or using some applications and playing games . We are busy at looking the updates rather than ads on Facebook. Nobody logins in Facebook to check or to search when they can buy a cheap T shirt or which books are famous, so on. On the other hand, Google is more useful than Facebook. We can search to know any information that we need such as which college is the best or which food is good for health. When we all open up Google for the above mentioned purposes we click on various ads and indirectly generate revenue for Google. The more we search information the more revenue we will generate for Google. 2. People use Facebook less than they used to be A recent survey showed that 34% of users spend less time for Facebook over half a year ago. They assumed that Facebook is boring, not useful, not related and not safe to keep personal information. 20% users spend more time for Facebook, 1/3 users now do not login in Facebook, and nearly 50% of users login in Facebook that stay the same. In addition, a survey from 31/5 to 4/6 /2012 with 1.036 people in America by Reuters and market research company Ipsos presented that most of 80% users never buy product or service on Facebook. As a result, many advertising companies are disappointed and do not want to advertise on facebook anymore. For example: Early 2011, Facebook earned $3.7 billion through advertising. In 2012, this revenue is slowing. In fact, General Motors has recently regained about 10 million investments for advertising on Facebook because it was not effective. 3. Facebook will be forgotten Eric Jackson, founder of Ironfire Capital, said that in 5 to 8 years, â€Å"Facebook would disappear the same way Yahoo now.† Although Yahoo is still making money, still profitable, still has 13 thousand employees, but Yahoo is just 10% in value compared with their peak in 2000. Basically, Yahoo! has been considered as disappeared. † Whether Google or Facebook win, users also have benefit. Both companies are fighting to capture the heart of users worldwide. The competition gets its benefit because it can prevent monopoly situation. As long as the two companies keep on fighting, users will continue to gain benefits because the two companies will continue to improve, change, and figure out new features to attract users. For example: Currently, Google has extra the Google Plus to attract users and many other existent features such as YouTube, Feedburner, Chat, Analytics, and Docs. Facebook has the latest new Facebook Timeline feature. The competition between Google and Facebook is just at the beginning stage. We will be seeing more actions and tricks from both sides in future. As the main goal is to gather as many users as possible, both parties will take any necessary steps to capture users’ attention. In the future, users can get more benefit such as gifts, discounts, coupons, competition prize, lucky draws and many other events by just participating. Works Cited â€Å"August 2011 – Top US Web Brands.† August 2011, Top US Web Brands. N.p., n.d. Web. 20 June 2012. . â€Å"Facebook.† Wikipedia. Wikimedia Foundation, 19 June 2012. Web. 20 June 2012. . â€Å"Google Se Tao Ra Mang Xa Hoi Tot Hon Facebook.† Http://www.pcworld.com.vn/articles/tin-tuc/tin-quoc-te/2010/08/1220500/google-se-tao-ra-mang-xa-hoi-tot-hon-facebook/. N.p., n.d. Web. 20 June 2012. . â€Å"Google vs. Facebook.† Netchunks. N.p., n.d. Web. 20 June 2012. . â€Å"PGDE Scrapbook.† Enter Website Address or Keywords to Cite. N.p., n.d. Web. 20 June 2012. . â€Å"Và ¬ Sao Google Lai Ghet Va so Facebook.† TG&DT. N.p., n.d. Web. 20 June 2012. . â€Å" 1/3 ngÆ °Ã¡ » i dung Ä‘Ã £ â€Å"ngá º ¥y â€Å" Facebook†.vietnamnet.9 June 2012. Web . 14 June 2012. â€Å"Google vs. Facebook†. netchunks.18 May 2012. Web. 14 June 2012 . â€Å"The Competition Between Facebook and Google Which Might Benefits Users†. toasteggme.24 September 2011. Web. 14 June 2012. â€Å"Why Facebook still not equipped enough to compete with Google†.aryaninfo.n.d.Web. 14 June 2012. Husky Financial. â€Å"Facebook Vs. Google: What You Need To Know Post-IPO – Seeking Alpha.† Facebook Vs. Google: What You Need To Know Post-IPO – Seeking Alpha. Seeking Alpha, 17 May 2012. Web. 4 June 2012. . Klayman, Ben, and Alexei Oreskovic. â€Å"GM to Drop Facebook Ads Due to Low Consumer Impact.† Reuters. Thomson Reuters, 15 May 2012. Web. 4 June 2012. . Nielsenwire. â€Å"August 2011- Top US Web Brands.† August 2011 – Top US Web Brands. N.p., 30 Sept. 2011. Web. 20 June 2012. . YChart. â€Å"Google Price: 581.53.† Google Price (GOOG). N.p., n.d. Web. 4 June 2012. . YCharts. â€Å"By The Numbers:Facebook Investor Checklist.† Forbes. Forbes Magazine, 18

Why Is Religion Important - 995 Words

This is my simple religion. There is no need for temples; no need for complicated philosophy. Our own brain, our own heart is our temple; the philosophy is kindness. -- Dalai Lama In a world where religions plays such a major role in people’s lives, it is not surprising why it is such a major focus in the way choices and decisions are made. There are many religions throughout the world. Some are faiths with a very concentrated following in specific geographic areas, while others span the entire globe and have enormous numbers of followers. Each of the world’s major religions has definite distinctions that set themselves apart from others and that make them unique. These religions, however, all follow the same basic morals and†¦show more content†¦Hinduism is the religions followed by most people in India. This religion believes in the art of reincarnation, which is being reborn into another creature. Each person begins as a lowly creature and through achieving karma, which is similar to a cause and affect principal; they progress through until they become humans. After which, they reach Nirvana, which is their name from heaven. This reli gion varies vastly from Christianity, Judaism, and Islam in that they believe in many gods and not just one. There has also been violence between the Hindus of India and a former part of India called Pakistan that is mainly Muslim. After years of fighting, Pakistan gained it independence but a terrible conflict still exists. Buddhism is a belief followed by most people living in China and Southeast Asia. They believe in the teachings of Buddha, who was originally a Hindu until he became enlightened. His teachings say that all of life is suffering and that this suffering is caused by desire. He said that the only way to end suffering is to end desire and to end desire you must follow the Eight Paths of Enlightenment. There are other smaller groups of religious beliefs like Confucianism, which is basically a respect for elders. Most people in Japan follow this belief. Animism is a faith followed by more primitive cultures throughout Africa and Asia. This centers on the fact thatShow MoreRelatedEssay on Why Is Religion Important?1417 Words   |  6 PagesIn this essay we will discuss the importance of religion in society. We will attempt to explain why societies have religions and what functions their belief system has for them. We will also ask if these functions are now out-dated and if religions have an y meaningful function in todays world or are they just stained glass windows into a bygone era? Religion can be defined by two main groupings. 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